Due to its diverse and rich offerings, Croatian Zagorje is becoming an increasingly popular destination for tourists from Croatia and around the world. In addition to its historical monuments and natural beauty, Zagorje also offers health riches, such as its curative thermal waters, which has fostered the development of health tourism, one of Croatia’s fastest-growing industries. It was this fact that encouraged health and tourism professionals to make the healthy decision to establish the cluster “Zagorje – health at the palm of your hand,” whose goal, through joint efforts, knowledge, and skills, is to improve the offer and create a recognizable and competitive health tourism product.